MySpace: Owen Van Natta
No. 9 Owen Van Natta (CEO): MySpace
MySpace, MySpace, wherefore art thou, MySpace? Few industries are a monopoly for long, but competition is tough in the kingdom of Facebook. It will be even tougher now for MySpace. After less than a year as CEO, Owen Van Natta left in early 2010 to join Facebook app-maker Zynga as EVP of Business. Van Natta, a Facebook alum, did not see eye-to-eye with parent company News Corp brass and chose not to stay. MySpace took a double blow as Jason Hirschhorn (promoted along with Mike Jones to be co president), departed MySpace months later in June. MySpace is striving to revive revenue by re-focusing on music, videos, games, and the youth demographic. MySpace is eager to sustain profits, having suffered a poor performance in the past quarter, pulling down parent company News Corp.’s balance sheet.11 The job is not easy, but someone should find a way to run a business off of over 54 million users12, as long as they can hold on to them.