Google: Marissa Mayer (VP of Location and Search)
Marissa Mayer was with Google for 13 years, starting well before they made browsers, maps, or phones. She was the 20th employee at Google and the company’s first female engineer. In addition to Google’s search, she influenced Google Images, Maps, Books, Product Search (Shopping), Toolbar, iGoogle and Gmail. Mayer, poached to be CEO of Yahoo, may be the final hope for Yahoo which struggles with revenue, stock price, and unstable leadership. As one of few female leaders, Mayer set up the role model for women who try to balance between their advancement in careers and family responsibilities. With Mayer’s departure, Google has to fill a key role in “location-based features in rich media mobile ads [which] nearly doubled in Q3 2012”, an area which Yahoo will likely target. Mayer is often perceived as one of the most powerful women in business and a key driver of Google’s success. Her performance at rival Yahoo will test those theories. Arriving pregnant, she’s already proved that “nobody puts baby in the corner”, even when taking over a tech company.