Burger King: CEO
Burger King: Bernardo Hees (CEO)
Burger King lost a CEO, and Heinz just got a very expensive one. In three years, Bernardo Hees oversaw major changes at the once-struggling burger chain, remaking Burger King into a nimble competitor in a more crowded, higher quality quick serve food market. Hees left Burger King to run Heinz. Not good for Burger King, but if it stopped there, so would we. Now it gets interesting. Heinz has a large customer named McDonald’s. McDonald’s, after a brief retort of “Are you serious?”, canceled all Heinz US and International ketchup contracts. It seems that Hees’ Burger King roots were a little too close for comfort. So the butterfly flapped its wings and Hunt’s got a ketchup tsunami.