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Posted in 2011, Retail Trade | 0 comments

American Apparel Executives

American Apparel Executives

Martin Staff (Head of Business Development) and Tom Casey (President): American Apparel

Martin Staff, a 40 year veteran of the fashion industry, left after only 6 months. Tom Casey, with 25 years of experience in retail, departed shortly after, lasting only 11 months at American Apparel. Dov Charney, American Apparel’s founder and CEO, is a polarizing figure to say the least. His aggressive and contrarian style of leadership is criticized, and his level of professionalism has been questioned. At the same time, his position as a fair-wage and anti-outsourcing brand helped him to start downtown LA-based American Apparel from nothing. Both praised Charney publicly but also indicated disagreements with the CEO contributed to their decisions to resign. Meanwhile, American Apparel barely escaped filing for Chapter 11 Bankruptcy earlier in the year and it is clear that changes in strategy are necessary. Charney’s managerial style may impede American Apparel’s recovery. If leadership is unable to retain employees capable of saving the company, American Apparel will find it harder to keep from losing its shirt.

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